THE ART OF A MOMENTARAK · FRUIT · CURIOSITY

Don't wait
for a moment.Open one.

I'm Amos. This is my story of arak, curiosity,
and the moment a bottle brings people together.
My love of hosting, giving and people comes from Mum and Dad.

Meet the story Take a closer look

From my hands to your table. by Amos Cahlon

An amber REGA bottle with the REGA name and by Amos Cahlon signature, beside citrus and greenery — **The colour comes from the fruit.**
My bottles, in natural light.
BY HAND.
WITH HEART.

Made by handEndless curiosityA love of peopleREGA — BY AMOS CAHLON

02 / THE STORY Nice to meet you

Before there was a name,
there was a gift.

I started making bottles at home and giving them to the people around me. I had no plan to build a brand. I simply loved creating things and making people happy.

Before that, I worked as a bartender and mixologist. I loved tasting, mixing and exploring the meeting of sour, sweet, spicy and salty. More than a decade ago, after Sukkot, there were plenty of etrog citrons left over. Pairing citron with hot pepper opened a new direction for me.

I kept experimenting with more fruit and spices. Some attempts worked, others didn't. The bottles found their way to family, friends, gatherings and clients. REGA is the name I gave to a journey that had already begun.

Three REGA bottles on a silver tray in the garden, with glasses and fruit — Three bottles. One table.

Red and yellow REGA bottles on the bar beside a bowl of leaves and fruit — The same curiosity, in every shade.

Mum and Dad, it starts with you.

My love of hosting, giving and bringing people together comes from the home I grew up in.

Mum, the heart of our home.

Mum, you've always been the heart of our home. The door was open, the table was open, and above all your heart was open to everyone. You cook and host generously, remembering exactly what each person loves. You taught me to care about the details and help people feel they belong. Every table I set and every bottle I give carries some of the love I received from you.

Dad, humility and a love of people.

Dad, your quiet humility has shaped so much of my journey. Together with Mum, you built a home of values, mutual respect, love and generosity. Those things still guide the way I treat people and my wish to do good for them. You taught me that giving has value even when it happens quietly. So much of my desire to bring people together and make them happy comes from you.

Mum and Dad, thank you for our home and everything you give me. Whenever I welcome people to my table or give someone a bottle, I carry forward something I learned from you.

03 / THE CRAFT Behind the glass

The eye. The hand.
The aroma. The taste.

I don't begin with a production line. I begin with ingredients, an understanding of flavours and a question: what happens when I bring them together?

A REGA bottle containing cut fruit and red pepper, beside olives and glasses — The fruit stays part of the story.

The same curiosity. A different combination each time.

04 / THE MOMENTS Open the moment

At my table.

Natural light. Fruit inside the glass. A table waiting for company. A few moments from the world of REGA, through my eyes.

THE COLLECTION

52 bottles
on the bar.

When I put them together, I can see how many directions have opened along the way. Every bottle holds a choice of fruit, spice and time.

I make them to give to family, friends and people I want to make happy.

A view along the bottles in the courtyard's natural light. Filmed by Amos Cahlon.

Amos's collection: REGA bottles in different colours, along the bar and around the corner

Two chilled REGA bottles in pale yellow and amber, beside an iced glass, olives and vegetables in the garden

A close view of two REGA bottles with condensation and the Amos Cahlon signature, beside a glass, olives and vegetables

Three golden and orange bottles on a silver tray in the garden

A red REGA bottle with fruit, beside bowls of fruit

Red, yellow and green REGA bottles on the bar

Two REGA bottles with glasses and lime, overlooking blue water

A round table with REGA bottles and a tray under a garden tree

A close-up of a REGA bottle with fruit slices and small seeds

Three REGA bottles on a white table with fruit, spices and serving dishes

Two REGA bottles on a tray with glasses and olives, against green foliage

Two red and amber REGA bottles on a wooden surface beside glasses

A view along the bottles on the bar, with fruit, spices and the REGA name facing forward

The bottles, the photographs and the moments are all mine. Amos Cahlon.

05 / FLAVOUR NOTES The taste of curiosity

There's more than one way
to bring flavours together.

Some of the directions I keep coming back to. In each one there's room for fruit, spice and something unexpected.

These are flavour directions from my work. Combinations change; this is not a stock list or a set of fixed recipes. The images illustrate the world of flavours, not the ingredients or allergens in a particular product.

06 / AT THE TABLE The part I love

A beautiful table.
Good people.
A place to be.

I love creating the occasion: setting the table, choosing music, making something delicious. The bottle joins all of that. It never replaces the people around it.

At my table · Photography by Amos Cahlon

A saying I've carried for years

“None of us gets out of life alive,
so why not enjoy living?”

For me, it's a reminder of life itself: being with family, watching a sunset by the sea, putting on music, enjoying a conversation. Those are the moments that matter to me, even without a bottle on the table.

I gave a bottle.
I wanted to say thank you.

For a meeting, a friendship, a journey. The bottles began as gifts, and I want that personal feeling to live on in the new name.

Don't wait
for a moment.Open one.

Before there was a name,
there was a gift.

I'm still exploring and tasting.